Well, there’s a lot. But if we keep it narrowed to what is strictly relevant for tech services:
The Futur- YouTube channel. Some good negotiation plays here but he mostly locks them behind Members Only unless you’re subscribed and get notifications of the latest videos.
Ehmad Zubair - YouTube channel. Not specifically about sales but there are some good podcasts on the topic. Will be a pain to find them and get to the relevant parts though. Oh and he talks about Upwork. May God smite Upwork.
Alex Hormozi - YouTube channel. Obviously. Not everything applies to tech services though.
Impossible To Inevitable - Book by Aaron Ross & Jason Lemkin. They cover services + B2B SaaS both, although the latter in more detail. The sales structures are still relevant to tech services though. Several case studies of PSFs using their methods as well.
I’ll add more when I remember, but if you’ve got recommendations, add below.
The book Sell Like Crazy. It’s from the founder of this marketing agency. Nothing very special that you won’t find on YouTube in it, but a great recommendation if you want all that stuff in a more organized and more coherent form.
Read it entirely. A good starter though but it’s in the context of product side rather services thus a lot frameworks explained in there needs tweaking and a few won’t apply in B2B service context.
This is a great resource I recently came across. Rob Snyder is a serial founder, startup coach, and Harvard Innovation Lab fellow.
While nearly all of his Substack posts are highly relevant, the PULL framework he outlines is especially valuable. It clearly breaks down how sales calls should be structured, offering a practical and thoughtful way to guide conversations toward real buyer insight and alignment.